A little while ago I wrote about the debasement of ordinary words and their exploitation for pure commercial advantage. Dominos Pizza leads the pack as it cynically pushes the ‘Dominos Artisan Pizza’ and presumably relies on no lesser authority than Lewis Carrol’s Humpty Dumpty.
The other day the Cambridge News carried a piece headed: ‘The 30-mile diet: eating local, eating green’. One of the latest of a number of similar events that have taken place around the country in recent times. Whilst I admire such initiatives I trouble a little that we should not lose sight of the true value and meaning of ‘local food’.
Givaudan - trying to create an addictive taste
The American news and current affairs programme 60 Minutes on CBS News recently broadcast a programme about one of the biggest global players in the food industry you have probably never heard about. It may be American but its reach is worldwide. Givaudan is the largest flavouring company in the world and employs 9,000 people in 45 countries. The flavouring industry is the enabler of food processing.